Baton Rouge, La.-based Rotolo’s Pizzeria debuted its third location — and its new prototype. Located in the restaurant chain’s hometown, this marks Rotolo’s 23rd location in Louisiana and the 31st system wide.

Rotolos Craft Crust interiorThe 4,500-square-foot Craft & Crust prototype also serves as the brand’s flagship restaurant. The location debuted a revamped menu, 34 beers on tap, and a restaurant design that features a Slice Bar where during lunchtime pizza chefs cut slices to order, providing just a sliver or a bigger helping, per the customer’s direction. The full-service restaurant features seating for 155 that includes a bar, booths, tables and an open-air patio.

With a mix of wood and brick, the chain drives home its message of authenticity. A neon sign boasts “Good Food. Good Vibes. No Bullsh*t”.

“It’s been over 20 years since my father built the first Rotolo’s Pizzeria in Tigerland,” said Founder and CEO Mitch Rotolo Jr. “Along the way, we felt like we might’ve lost some of our original grit that made us great, so we knew it was time to make a change. We are leveling up and bringing our founding spirit back, in all of its grit and honest charm, and we’re doing it all in a cool atmosphere.”

The expanded menu offers 13-inch “stone-crafted pizzas” cooked at 600 degrees F in an Italian deck oven. The new menu also includes a variety of salads, hot and cold sandwiches, Italian entrées and calzones.